How it works
Three steps, and you never hand over a login
Nothing here needs write access to your site. Every step reads what is already public.
Step 1
We take the inventory
Your sitemap tells us every page you have. We read a sample of them exactly as a crawler would, and we tell you how big the sample was.
If your site has a sitemap, we read it first and use it as the real inventory of what you have, not a number we guess from following links. Where no sitemap exists we fall back to crawling from your homepage outward, and we say so plainly in the report, since a link-discovered sample is a weaker basis for an absence claim than a sitemap-backed one. A free scan reads a capped sample, stated as a fraction of your real total rather than presented as the whole site.
Step 2
We pull the facts out
Services, locations, credentials, hours, prices and claims, lifted page by page then reconciled into one profile of the business.
We extract typed facts per page, prices, durations, hours, addresses, accreditation claims, rather than treating a page as one block of undifferentiated text. Those facts get normalised so that different units describing the same kind of thing, two turnaround times written in hours and in days, can actually be compared. The result is one consolidated profile of what your business does and where, built from what your own pages say about themselves.
Step 3
We show the gap and the fix
Every finding carries the evidence we read it from. Every fix is markup built out of what your site already says.
Every finding carries the evidence we read it from, so nothing in the report asks you to take our word for it. We generate the fix from that same evidence, an inline block for one page, a full draft for a page that does not exist yet, or a rule with its blast radius shown when hundreds of pages are affected. Nothing publishes itself: you see every fix before it goes anywhere near your site.
What we do not do
- Connect to your CMS, request credentials, or publish anything on your behalf. Every fix is yours to paste in, or not.
- Reduce your site to a single visibility score out of a hundred. A number like that hides which specific thing is wrong.
- Query more than three AI engines. We cover Perplexity, Google AI Overviews and ChatGPT, and we say plainly where an API result differs from the consumer product.
- Publish an indexed page about your domain anywhere on our site. Your report is reachable only by the link we give you.